Group

Research Center

Consumer Infographics

Consumer Diversity Infographic April 2022

The last in a series of monthly reports issued from November through April, this month’s “Snowsports Diversity” looks at attitudes and behaviors with regard to the consumer experience.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

Those looking for more in-depth reporting can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Snowsports Consumer Online Behavior Infographic March 2022

The fifth in a series of monthly reports issued November through April, this month’s “Online Behaviors” looks at the consumer online behaviors with regard to social media and shopping.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

Those looking for more in-depth reporting can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Consumer Rental and Services Infographic February 2022

The fourth in a series of monthly reports issued November through April, this month’s “Snowsports Consumer Rental and Service,” looks at consumer experience with regard to rental and service.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

Those looking for more in-depth reporting can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Snowsports Retail Consumer Behavior Infographic January 2022

The third in a series of monthly reports issued November through April, this month’s “Snowsports Retail Consumer Behavior,” looks at how, where and why consumers purchase large and small snowsports gear and apparel.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

Those looking for more in-depth reporting can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Snowsports Used Marketplace Infographic December 2021

The second report in this series, “Snowsports Used Marketplace,” looks at what, why and when consumers purchase used/resale snowsports gear and apparel.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

In addition to the FREE infographic of survey highlights, SIA members can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Consumer Anticipation Infographic November 2021

The first in a series of monthly reports issued November through April, this month’s “Snowsports Consumer Anticipation,” looks at consumers plans to purchase snowsports gear and apparel.

The full lineup of surveys include:

  • November – Consumer Anticipation + Holiday Spending
  • December – Snowsports Used Marketplace
  • January – Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February – Snowsports Consumer Rental and Service
  • March – Snowsports Technology and Participation
  • April – Diversity in the Snowsports Industry

Those looking for more in-depth reporting can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses – a total of six detailed consumer reports for a one-time fee of $250.

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Consumer-centric Research

2021-2022 End of Season Continuing Impacts of COVID-19 on Pariticipation

This research, conducted via online survey of approximately 700 winter outdoor consumers, is designed to help SIA members keep informed about the COVID-19 impacts on winter outdoor participation.

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NextGen Study of Winter Participants

The NextGen Study of Winter Participants offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor sports – people who represent an untapped potential to grow participation.

$199.00

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Snowsports Consumer Insights Report (Part 2 Spring 2021)

“THE IMPACTS OF COVID-19 ON SNOWSPORTS CONSUMERS END OF SEASON 2020-21 REPORT”

The Second of two actionable, consumer insights reports this 2020-21 season. This is a must-read for any business that deals with the winter outdoor consumer and helps illustrate not only the hurdles but also the bright spots and areas of opportunity!

$1000.00

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Snowsports Consumer Insights Report (Part 1 Fall 2020)

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights”

The first of two actionable, consumer insights reports this 2020-21 season. This is a must-read for any business that deals with the winter outdoor consumer and helps illustrate not only the hurdles, but also the bright spots and areas for optimism!

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights” webinar – for premium members and purchasers only, was hosted on September 28, 2020. Email [email protected] for your registration link to watch the recording.

$1000.00

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Retail Consumer Behavior Study

A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment.

$550.00

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The Snow Sports Consumer Identity Book

28 Descriptive and statistical consumer profiles including demographics and psychographics of Downhill Skiers, Snowboarders and Nordic Skiers.

$550.00

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Participation Reports

Participation Study 2021

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2020/2021 season by category, geography, age, gender, and more. Published October 2021.

$1500.00

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Participation Study 2020

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2019/20 season by category, geography, age, gender, and more. Published November 2020.

$1500.00

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Participation Insights Report

A new report, free-to-Premium Members, is based on 2018 Participation Study respondents with insights on participation, consumer buying, equipment rental and travel/vacationing behaviors across skiing, snowboarding and nordic. Published October 2019.

$500.00

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Participation Study 2019

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2018/19 season by category, geography, age, gender, and more. Published October 2019.

$1500.00

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Participation Study 2018

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2017/18 season by category, geography, age, gender, and more. Updated November 2019.

$500.00

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Participation Study 2017

Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

$250.00

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State of the Industry

2020 Year In Review

This is a new report for SIA Premium members only that helps frame up the challenges and opportunities currently facing the winter outdoor community.

Also available in PowerPoint. To  request the PowerPoint version, please email [email protected]

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