Research Center

Latest Insights & Research

2020 Year In Review

This is a new report for SIA Premium members only that helps frame up the challenges and opportunities currently facing the winter outdoor community.

Also available in PowerPoint. To  request the PowerPoint version, please email [email protected]

Purchase
Participation Study 2020

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2019/20 season by category, geography, age, gender, and more. Published November 2020.

$1500.00

Purchase
Snowsports Consumer Insights Report

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights”

The first of two actionable, consumer insights reports this 2020-21 season. This is a must-read for any business that deals with the winter outdoor consumer and helps illustrate not only the hurdles, but also the bright spots and areas for optimism!

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights” webinar – for premium members and purchasers only, was hosted on September 28, 2020. Email [email protected] for your registration link to watch the recording.

$1000.00

Purchase

Consumer-centric Research

Snowsports Consumer Insights Report

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights”

The first of two actionable, consumer insights reports this 2020-21 season. This is a must-read for any business that deals with the winter outdoor consumer and helps illustrate not only the hurdles, but also the bright spots and areas for optimism!

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights” webinar – for premium members and purchasers only, was hosted on September 28, 2020. Email [email protected] for your registration link to watch the recording.

$1000.00

Purchase
Retail Consumer Behavior Study

A series of surveys that reveal the journey customers take when purchasing ski and snowboard equipment.

$550.00

Purchase
The Snow Sports Consumer Identity Book

28 Descriptive and statistical consumer profiles including demographics and psychographics of Downhill Skiers, Snowboarders and Nordic Skiers.

$550.00

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Participation Reports

Participation Study 2020

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2019/20 season by category, geography, age, gender, and more. Published November 2020.

$1500.00

Purchase
Participation Insights Report

A new report, free-to-Premium Members, is based on 2018 Participation Study respondents with insights on participation, consumer buying, equipment rental and travel/vacationing behaviors across skiing, snowboarding and nordic. Published October 2019.

$500.00

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Participation Study 2019

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2018/19 season by category, geography, age, gender, and more. Published October 2019.

$1500.00

Purchase
Participation Study 2018

SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2017/18 season by category, geography, age, gender, and more. Updated November 2019.

$500.00

Purchase
Participation Study 2017

Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

$250.00

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Participation Report 2016

Participant count and full demographics including geographic, income, age, gender, education and ethnicity of alpine skiers, freeskiers, snowboarders, telemark skiers, Nordic skiers and snowshoers.

$150.00

Purchase

Regular Infographics

Diversity Infographic August 2018

Survey related to diversity within the snow sports industry.

$250.00

Purchase

State of the Industry

2020 Year In Review

This is a new report for SIA Premium members only that helps frame up the challenges and opportunities currently facing the winter outdoor community.

Also available in PowerPoint. To  request the PowerPoint version, please email [email protected]

Purchase