Consumer Engagement

Insights, Trends, and Data

Featured Research

2023-2024 Participation Preview
A sneak peek into total participation numbers for skiing, snowboarding, cross-country skiing, snowshoeing, sledding, fat biking and touring (alpine and…
End of Season 2023-2024 Report
The 2023-2024 End of Season Report features data collected from winter outdoor enthusiasts and includes insights into winter outdoor activities…
Consumer Perceptions on a Typical Season
In the March consumer insights report, we look at how the winter enthusiast perceives a typical season.  From pre-season all…
Participant's Journey in Snowsports
Learn how participants describe themselves, their reasons for switching to another snowsport, how far they live from resorts and retailers,…
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More Consumer Engagement Research

End of Season 2023-2024 Report
The 2023-2024 End of Season Report features data collected from winter outdoor enthusiasts and includes insights into winter outdoor activities…
Consumer Perceptions on a Typical Season
In the March consumer insights report, we look at how the winter enthusiast perceives a typical season.  From pre-season all…
Participant’s Journey in Snowsports
Learn how participants describe themselves, their reasons for switching to another snowsport, how far they live from resorts and retailers,…
What Consumers Think about Sustainable Winter Gear
Wonder what your consumers think about winter gear that utilizes recycled materials?  Are they willing to pay more?  Who do…
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