California’s green claims laws combat “greenwashing” by prohibiting misleading environmental marketing, notably through SB 343 (restricting the chasing arrows symbol and recyclability claims to genuinely recyclable items) and AB 1305 (requiring disclosures for certain carbon offset and climate-related claims), supported by broader consumer protection laws like the UCL, CLRA, and BPC § 17580.5, holding companies accountable for unsubstantiated claims about being “eco-friendly,” “biodegradable,” or “net zero”. 

In this snapshot of the outdoor industry from Compose[d], a digital strategy and creative services agency, brands and industry experts discuss the goals, strategies, innovations, and communications of sustainability. While many companies are finding creative ways to lessen their impact on the world, figuring out how to communicate the successes and failures of these efforts can pose an even greater challenge. Despite this, there is success to be had in spreading transparent and impactful sustainability messages to consumers and the industry at large.