Directive (EU) 2024/825 has been adopted with an ambitious and strategic objective: to empower consumers for the green transition through better protection against unfair commercial practices and clearer and more reliable information on the environmental and social characteristics of goods and services.

This new European framework essentially strengthens the fight against so-called greenwashing — marketing practices in which companies provide ambiguous, exaggerated or false information about environmental benefits to attract customers — and extends the obligations of transparency and truthfulness in commercial communications.

More information here:

https://www.ecogestor.com/en/directive-greenwashing-empowerment-consumers-eu-2024-825