SIA’s free-to-all-members marquee annual research report is a comprehensive look at participants in winter sports across the 2020/2021 season by category, geography, age, gender, and more. Published October 2021.
SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. #TheBusinessof Winter.