Join SIA

We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We are United By Winter.

Choose Your Membership Level

Top 6 Reasons Why You Should Be An SIA Member

#1 Free NPD Research And More

Understand the current industry data & trends. Free NPD Retail Sales Data reports, annual Participation Study and custom data on request.

#2 Year-Long Education Aimed At Growing and Supporting Your Business

We call it Industry + Intelligence. Learn more to drive your business forward with webinars, podcasts, content and four days of educational and inspiring presentations and discussions at the annual Outdoor+Snow Show.

#3 The Largest On-Snow Demo In The World

Testing products in ideal snow conditions, the SIA/WWRSA On-Snow Demo provides you with the platform to collaborate and do business.

#4 100,000 New Kids To Winter Sports By 2028

SIA is making a difference in growing participation by supporting the Share Winter Foundation. With your help, we can help introduce 100,000 new kids to winter sports by 2028.

#5 Tackling Climate Change

SIA is committed to tackling climate change by challenging our industry to join the conversation and providing them with the necessary tools to become a climate advocate.

#6 Savings Directly To Your Bottom Line

Aside from a whopping 50% discount per sq. ft. to the Outdoor+Snow Show, a medium-sized company can save over $15,000 just on the SIA FEDEX shipping savings alone. SIA offers valuable business alliances that provide quantifiable savings for our members.

SIA Members Save The Most On 2020 Outdoor + Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for ORSS (January 29-31, 2020). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

For additional questions, please contact your respective territory membership manager below:

Colin Edwards

Membership Senior Manager – West Coast and Intl.

[email protected]

Reese Brown

Membership Manager – East Coast

[email protected]

Bill Stone

Membership Support

[email protected]

Chazz Ogden

Membership Coordinator – Retailer, Reps and Resorts

[email protected]

Jimmy McMenamin

Membership Coordinator – Supporting Members

[email protected]