Join SIA

We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

We are United By Winter.

Choose Your Membership Level

Premium Members

$500 to $7,500 annually

Our most popular membership for manufacturers, distributors, retailers, resorts and industry partners who want:

  • Free Monthly NPD Topline Retail Data (winter months)
  • Free SIA Participation Study and Free Participation Insights Study
  • Trade and Consumer Show Discounts
  • SIA x WWSRA On Snow Demo access
  • Board of Directors eligibility and voting rights
  • Business Savings

Supporting Members

$500 annually

For agencies, resorts, service providers and other non-exhibiting businesses that want:

  • Discounted Pricing on SIA’s Participation and Lifecyle Study Reports
  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Access to Industry + Intelligence Education
  • Sponsorship Opportunities
  • Business Savings

PSIA Certified Instructor Members

For PSIA Instructors. (Must have PSIA Certification Number to signup.)

  • Outdoor + Snow Show badge
  • SIA Research access
  • Mountain Collective discount pass
  • Free access to SIA Ski Mechanics Learning Center
  • Access to SIA Events
  • SIA Business Savings

Standard Members

$1,200 annually

For manufacturers, resorts, agencies, service providers and other non-exhibiting businesses that want:

  • Free Monthly NPD Topline Retail Data (winter months)
  • Free SIA Participation Study and discounted pricing on Participation Insights Study
  • Trade and Consumer Show Discounts
  • SIA x WWSRA On Snow Demo access
  • Business Savings

Specialty Retail and Sales Rep Members

$100 annually

For Specialty Retailers and Independent Sales Reps who want to be a part of the SIA membership! Benefits are dependent on membership level chosen.

  • US Snow Industry Retail Market Report (Winter 2019)
  • Free access for all employees to Ski Mechanics Learning Center
  • Free SIA’s Participation Report
  • Discounted pricing on Participation Insights Study
  • Specialty Retailers are automatically qualified to join the NPD snow sports retail panel and receive retail sales data and insights
  • SIA x WWSRA On Snow Demo access
  • Business Savings, including preferred access to health insurance providers
Questions? Contact Us

Top 6 Reasons Why You Should Be An SIA Member

#1 Free NPD Research And More

Understand the current industry data & trends. Free NPD Retail Sales Data reports, annual Participation Study and custom data on request.

#2 Year-Long Education Aimed At Growing and Supporting Your Business

We call it Industry + Intelligence. Learn more to drive your business forward with webinars, podcasts, content and four days of educational and inspiring presentations and discussions at the annual Outdoor+Snow Show.

#3 The Largest On-Snow Demo In The World

Testing products in ideal snow conditions, the SIA/WWRSA On-Snow Demo provides you with the platform to collaborate and do business.

#4 100,000 New Kids To Winter Sports By 2028

SIA is making a difference in growing participation by supporting the Share Winter Foundation. With your help, we can help introduce 100,000 new kids to winter sports by 2028.

#5 Tackling Climate Change

SIA is committed to tackling climate change by challenging our industry to join the conversation and providing them with the necessary tools to become a climate advocate.

#6 Savings Directly To Your Bottom Line

Aside from a whopping 50% discount per sq. ft. to the Outdoor+Snow Show, a medium-sized company can save over $15,000 just on the SIA FEDEX shipping savings alone. SIA offers valuable business alliances that provide quantifiable savings for our members.

SIA Members Save The Most On 2020 Outdoor + Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for ORSS (January 29-31, 2020). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

For additional questions, please contact your respective territory membership manager below:

Colin Edwards

Membership Senior Manager – West Coast and Intl.

[email protected]

Reese Brown

Membership Manager – East Coast

[email protected]

Bill Stone

Membership Support

[email protected]

Chazz Ogden

Membership Coordinator – Retailer, Reps and Resorts

[email protected]

Jimmy McMenamin

Membership Coordinator – Supporting Members

[email protected]