The Quiver: The Lifecycle of Winter Hard Goods

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Importance of Brand Advocacy

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Consumer Brand Rankings

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Global Expansion For Outdoor Industry Companies

The U.S. Commercial Service invites you to join a presentation and Q&A session to prepare your outdoor industry company for global expansion on December 12th, 2022. Some of the international trade resources presented will include:

• International Digital Strategy for your eCommerce website

• Made in U.S.A. Sourcing & Products Directory

• Outdoor industry market outlooks by country

Our Presenters James Bledsoe, Director, eCommerce Innovation Lab Thomas Newberg, International Trade Specialist, OTEXA Daniel Bruner, International Trade Specialist, CS Utah and more. Make sure to join this educational opportunity and Q&A session!

Consumer Insights- Purchases for the Season Answering the what’s, where’s and when’s October 2022

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OR Education

Don’t miss all of the great educational sessions that SIA is providing at the OR Snow Show including Day 1 key note address.  This show-opening session features speaker Dr. Abe Bakhsheshy, professor and lecturer of Organizational Behavior, University of Utah David Eccles School of Business, speaking about how Emotional Intelligence (EI) and a strong commitment to personal values are integral to effective leadership.  This session is open to all OR attendees.

How Outdoor Industries Are Innovating In, and Talking About, Sustainability

In this snapshot of the outdoor industry from Compose[d], a digital strategy and creative services agency, brands and industry experts discuss the goals, strategies, innovations, and communications of sustainability. While many companies are finding creative ways to lessen their impact on the world, figuring out how to communicate the successes and failures of these efforts can pose an even greater challenge. Despite this, there is success to be had in spreading transparent and impactful sustainability messages to consumers and the industry at large.

Resort Operations: An update on the 2022/23 Winter Season

Please join us as we reconnect with industry leaders representing regions across the US. We’ll discuss key learnings from last season, what worked and what didn’t, what are the current challenges, and any early indications on what this season is going to look like? Learn how resorts are continuing to adapt in today’s ever-changing environment.

Presenters:

Molly Mahar, President, Ski Vermont

Melanie Mills, President & CEO, Colorado Ski Country

Nathan Rafferty, President & CEO, Ski Utah

Michael L. Reitzell, President, Ski California

Winter Consumer Product Search Tracker -Looking Specifically from June 2021 to June 2022 Season

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Consumer Insights- What are Participation Trends (by sport) September 2022

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